A rather strange website

This week on my drive to work I heard about a new website, ZestyCleveland.com. If you aren't frightened my men with braided pigtails, this may be something Clevelanders can use. It is aimed at the unusuals for Northeastern Ohio - where to go, what to eat and what is going on in and around Cleveland.

For example, they have a "Zesty Ipod Dance" tonight in Tremont. The description of the event reads: "Participants should bring their Ipod's and meet at Lincoln Park to engage in Dance-related activities at the park before joining in a "Congo-Line" down to and through the Tremont Art Walk scheduled for this evening too."

Is anyone else confused on this event? In breaking down the event into "iPod" and "dance" I envision a crowd of people all dancing with their iPods on, playing their own music. But this event sounds like it'll be more of a load-our-music-on-your-iPod-and-dance event.

Hmm. I'm still confused.

I guess this is just another example of "are you saying what you want to say?"

Word of the Day

Today's word of the day: Stickiness

Definition of stickiness: (not that kind of stickiness on your fingers after eating something!) This definition refers to approximately how often people will return to a Web site.

Google's Olympic Ad

Leave it to Google to always do something creative.

-katy

Send Us Your Favorite Olympic Commercials

The time has come for laughter, more laughter, tears and special advertising. The Olympics are finally here… let the games begin!

Send us your favorite Olympic ads. We know they are out there - NBC raked in over $1 billion in revenue.

~Michelle

Word of the Day

Today's word of the day: Ambush Marketing

Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.

Can What I Wear Reflect My Company Image?

The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage.

See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments.




Bruce

Dear Mr. Vernon...

How many of you have seen this back to school JCPenney commercial?



Quick, name that 80's flick! If you said The Breakfast Club, you are right on.

This commercial is quite clever and instantly brought a smile to my face remembering the movie... complete with a new, trendy version of "Don't You Forget About Me" (originally performed by Simple Minds).

Then, I had to ask myself something. Why in the world are they basing their commercial off of a 1985 movie?

Oh my... they are targeting MY generation! As a single girl, with no children, I guess I wasn't appreciative of anything but the overall entertaining theme.

In looking at it from someone my age (or slightly older) with children going back to school, I would consider taking them to JCPenney to go shopping simply because of their unique advertising.

Does anyone else feel the same way?

Word of the Day

Today's word of the day: Mobile Commerce

Definition of Mobile Commerce: Otherwise known as M-Commerce, the complete access to internet from a mobile device, typically a cell phone or a PDA.

This wave of technological advancement has been made even more popular from the iPhone explosion!

Word of the Day

Today's word of the day: Business Plan

Definition of Business Plan: A document articulating a new business idea used to gain interest from potential investors and to serve as a guide for the team in building out the business. This will particularly focus on the overall idea, the executive management team, the marketing mix and the economic foresight.

Keno hits Ohio

Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game.

What does Ohio get out of it? An estimated $73 million... IN THE FIRST YEAR ALONE.

Where does the rest of the money go? a little over 6% of sales goes to each individual "Keno vendor," plus their bonuses. This could result in splitting a whopping $18 million the first year. The rest of the money then goes to the winners and the state coffers.

Forget some magical solution to saving the economy - we've got Keno now!

This is Ohio's way of "legalizing" gambling since we have, as a state, rejected it three times since 1990. (Hey, don't yell at me, I voted for it!)

Hopefully it will help. Anything will at this point.

But, have you have noticed the advertising of Keno? I sure haven't. Does this strike anyone else as odd?

-k