LEAD GENERATION SEMINAR (Part 2) SEPTEMBER 9TH

An Interactive Workshop Series for Manufacturers

Session 4: Advertising and Public Relations

BIG GLOSSY BROCHURES

small two-color flyers

Data Sheets

Folders

Do you have have stacks of these things lying around? Well, they cost money so they must be valuable . . . right? Maybe. Then again, maybe not. The important questions are: how can you tell? and, what can you do about it?

Bring your catalogs, brochures, and advertisements and join us:

Wednesday, September 9, 2009
7:30 to 9:30 AM
WIRE-Net
4855 W. 130th Street, Suite 1
Cleveland, OH 44135

Learn different advertising techniques:

display ads in trade publications
industry newsletters
business newspapers or directories
your company newsletters
your website and blog, banner ads
promotional products
Also: What is public relations as it pertains to increased sales, and how does that relate to your current and future customers? How do you get the best return on investment?

Your Coach

This workshop will be facilitated by WIRE-Net member Bruce Felber of Felber & Felber Marketing. Bruce has over 25 years of business to business marketing with a strong focus on manufacturing and industrial distribution. His firm specializes in lead generation programs utilizing direct mail, dimensional direct mail, and public relations programs.

A Client Who Blows Their Own Horn

It is not every day that I write about a client that loves to “blow their own horn.” You might think that must be a conflict for a marketing/PR agency, but in this case that is not true.

Our client actually plays the French horn with Cleveland Brass Works, a brass quintet. I was thrilled to be at a benefit concert last night at the United Methodist Church in Chagrin Falls. This annual concert was a free benefit for the Cleveland Food Bank www.clevelandfoodbank.org and featured jazz, Latin and a few show tunes.

Ok so what is so unusual about this? My client is a full-time general dentist. Marty Layman of Martin W. Layman DDS & Associates operates a large dental practice in Streetsboro, Ohio where he, two other dentists and a full staff attend to the needs of a growing community. Prior to entering the field of dentistry, Marty studied horn performance at the Cleveland Institute of Music. Marty has played in the Ohio Chamber Orchestra, Heights Chamber Orchestra and the Chagrin Studio Orchestra. He can be seen in this video www.youtube.com/watch?v=teXyb8Zwk68 from February of this year.

Marty has been in the practice of dentistry since 1994. Prior to the evolution of Martin W. Layman DDS and Associates in 2009, Dr. Layman had been associated with its predecessor practice since 1995, and was instrumental in the development of the Streetsboro practice in 2005.

Felber & Felber Marketing recently re-branded this practice with new logo design, brochure, profile sheets and a brand new website (www.laymandental.com).

When I asked Marty what does he like better music or dentistry he gave me this answer, “I love music and play whenever I can, but I really love the practice of dentistry and helping out others”.

This is one multi-talented person who will make you smile through music or a visit.

Bruce Felber