Can your brand survive a crisis with a million YouTube hits

Is your business able to respond to this level of scrutity? Years of positive brand building gone in seconds.

From the New York Times:

Video Prank At Domino’s Taints Brand

http://www.nytimes.com/2009/04/16/business/media/16dominos.html?_r=1&src=twt&twt=nytimes