Today's word of the day: Ambush Marketing
Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.
Thursday, August 7, 2008
Word of the Day
Labels:
Word of the Day
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment