Word of the day

Narrowcasting: Using TV or radio (broadcasting medium) to appeal to people of different interest.

One of the main reasons I became interested in advertisement and marketing was from the persuasion of advertisements of TV and radio. They are always trying to persuade you to think one way, or act another. It fascinates me how the littlest things can alter the way people think. For instance,my favorite commercials are the "anti-drug" commercials.

One of my favorite ones is of these three boys walking up to a horse and the one boy pulls the tail of the horse and the horse kicks him in the shin. One of the other boys gets fascinated by this and pulls the horse's tail also kicking him in the shin but, the third boy realizes how dumb it is, turns and walks away.

To me, this commercial is saying if you know something is dumb, don't try it . The commercials have such a humor about them that keeps the audience interested – most often it is their plot which has something to do with a current major problem. I know personally, and speaking for my generation, we are easily fascinated in the easiest, smallest little thing. So, if commercials continue to come up with ideas that are short and sweet right to the point, most likely they continue to be remembered


-Tali

The word of the day

DAGMAR- Goals set for a campaign are easily met.

Sure it is easy to set goals in life but, the hardest thing is to go through with them. Think of the definition, your life is the "campaign" and you set goals to make it "the perfect campaign". In order to achieve your perfect campaign you have to push through with your goals and make it memorable.

-Tali

Word of the Day

Today's word of the day: Defrag

Definition of defrag: the process of compressing files on a hard drive to improve speed and efficiency.

Make sure you defrag your computers at least once every two weeks!! -Tali

Word of the Day

Today's word of the day: mindshare

Definition of mindshare: Having a company hold the public's attention and remain top of mind.

For example, a few years ago KFC had a commercial out that included a high pitched shreaking noise throughout the majority of the commercial. A friend of mine complained about how annoying it was and how that marketing company needs to be fired. However, my friend fell in the trap. He remembered the commercial AND KFC - just what they wanted. KFC, in this case, had mastered mindshare.

Word of the Day

Today's word of the day: Values And LifeStyles (VALS)

Definition of VALS: this is a psychographic segmentation approach offering various characteristics and behaviors concerning people and their surroundings.

* * *
I'm baaaack! Boy, do I have some stories about the VALS out on the west coast! Blogs this week will be focused on how the coasts differ.

Stay tuned!

Word of the Day

Today's word of the day: Surrogate

Definition of surrogate: one individual appointed to act for another.

* * *
Ladies and gentleman, I am off to the west coast for a week. It is my hope my fellow coworkers will keep up on blogging while I am away.

I'll see you next week!!

Word of the Day

Today's word of the day: Bacn

Definition of bacn: the middle class of email; email which is not classified as spam because it is not totally unwanted, but isn't really wanted either.

Word of the Day

Today's word of the day: Deep linking

Definition of deep linking: the act of linking to a web page other than a particular site's home page.

Word of the Day

Today's word of the day: Guerilla Marketing

Definition of guerilla marketing: a nontraditional marketing event intended to have maximum results with the minimal amount of resources.

Word of the Day

Today's word of the day: Circle of Influence

Definition of circle of influence: people who are closest to you and who make up your warm market. These people are easily influenced by you because of your solid reputation in your profession, community or general area of interest.

Word of the Day

Today's word of the day: Incentivized traffic

Definition of incentivized traffic: viewers of a website who have received a form of compensation for visiting a particular site.

Word of the Day

Today's word of the day: Mousetrapping

Definition of moustrapping: using browser tricks as a way to keep a visitor captived at a particular site. This often happens by disabling the "Back" button or generated repeated pop-up windows.

Word of the Day

Word of the Day: Integrated Marketing Communication (IMC)

Definition of IMC: A combination of appropriate marketing communication disciplines, media and vehicles in a marketing campaign designed to achieve a set of objectives.

Word of the Day

Today's word of the day: Free-standing insert (FSI)

Definition of FSI: an individual or group of advertisements inserted without bound in a print publication. It is only located on pages that contain the ads and are unique to any other editorial or entertainment matter.

Word of the Day

Today's word of the day: Rich Site Summary or Really Simple Syndication (RSS)

Definition of RSS: Using XML format, this is a way of distributing dynamic content to a set of subscribers. The dynamic content is usually distributed via blogs, news organizations, etc.

Word of the Day

Word of the Day: Pull Quote

Definition of Pull Quote: a quotation, or statement, separated from the rest of a document. This quote, or statement, provides a uniquely positive statement that emphasizes a point in the rest of the document.

Word of the Day

Word of the Day: Captcha

Definition of captcha: a type of challenge-response test used in computing to ensure that the response is not generated by a computer.

(Definition for Dummies: The computer generated boxes that you have to enter in the ID before submitting!)

Word of the Day

Today's word of the day: Aided recall

Definition of aided recall: A research method that is frequently used in determining what consumers remember about a specific advertisement they have seen or heard.

Word of the Day

Today's word of the day: Linkrot

Definition of linkrot: A website previously accessible at a designated URL that is no longer reachable at that same URL due to a movement or deletion of the page.

In reference to my previous "Word of the Day" blog on a monopoly.

Word of the Day - and then some!

Again, with the Olympics theme, today's word of the day is: Monopoly

Definition of Monopoly: Having exclusive control over a commodity or service in a specific market, or a control that makes possible the manipulation of prices.

In the particular case I am going to site as an example, it isn't *quite* the first definition of a monopoly, but rather it includes another definition of the word "something that is exclusively possessed or controlled." Now that I have probably completely confused you, let me explain my Monday morning.

* * *
"Did you see that race?" Bruce asked me when I got in to work that morning.

Slightly confused and still having a case of the Mondays I responded, "Did I see what?"

"The relay race!" He exclaimed, "it was incredible!"

I paused for a moment and thought about the race that I did see the night before... I knew we won, but it wasn't anything dramtic. Certainly not exciting enough for anyone to be overly excited about.

I chucked it up to Bruce having a good weekend and as a result him not getting enough sleep the night before. Then I realized I actually had missed the second men's relay race the night before because I had gone to bed.

"Did you watch the race last night?" my friend Sara asked me that evening.

"No. What is it about this race?" I responded.

"You just have to see it! Here, I'll send you the link to the video on YouTube." And so she did.

The link was to the men's 4 X 100 relay race on Sunday night. This much hyped race came only hours after the favored French team declared, “The Americans? We’re going to smash them. That's what we came here for.” The American's response? "You know what? We’re going to let our swimming do the talking."

And they did just that.

What else is there to say about the race other than, YOU JUST HAVE TO SEE IT! Yes, it was that incredible.

I went to show someone later that night when the link was out of order on YouTube. Hmm, that's interesting.

It turns out that NBC has very strict guidelines with their footage of the Olympics. Starting that evening, NBC found every video of this "amazing race" online and had the user/website take it down... even Sportscenter wasn't allowed to show the race!

That's right ladies and gentlemen, only NBC is allowed to show their footage.

I call THAT a monopoly.

For those of you who missed out, please click here to be linked to NBC's footage of this "amazing race."

-k