Friday, December 18, 2009

Entrepreneurship in CLE and beyond. Check out the latest


RSVP – www.ohioventure.org

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OVA LUNCHEON MEETING ANNOUNCEMENT

The Ohio Venture Association

2020 Vision: Venture Investment Opportunities for the Next Ten Years

Focused on the regional core competency of

Power and Propulsion

Richard Stuebi

Early Stage Partners

&

BP Fellow for Energy and Environmental Advancement - Cleveland Foundation

Friday, January 8, 2010

11:30 Networking/12:00 Lunch Served/1:30 Adjourn

The Union Club - 1211 Euclid Avenue (parking can be accessed from Euclid or E. 12th St.)

Richard Stuebi works with a broad spectrum of public sector and private interests to promote commercial activity in advanced energy in the Cleveland area..

Richard has nearly 20 years of experience as an executive, entrepreneur, and consultant in the energy industry, with most of the past decade focused on advanced energy technologies and business opportunities. He shares his perspectives on energy and environmental matters weekly at www.cleantechblog.com and his own Cleveland Foundation blog. Prior to his current involvements, Richard founded NextWave Energy, a professional firm helping client companies capitalize on new business opportunities involving innovative energy technologies, including strategy and capital formation.

Richard was also senior vice president at Louis Dreyfus, the global commodity-trading firm, and was a management consultant in the energy practice of McKinsey & Co. He earned degrees in economics from the Massachusetts Institute of Technology and Stanford University.

Member: $25 with reservation/$35 without reservation

Non-member: $45 with reservation/$55 without reservation

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Reservation Form - Luncheon Meeting –1/8/10

Uncancelled reservations will be billed

Name: Company: ______

Guest: Company:

Phone:

Enclosed is $____ (____members @ $25; ____ non-members @ $45)

Make check payable and mail to: Ohio Venture Association

1120 Chester Avenue, Suite 470 - Cleveland OH 44114

Phone 216-566-8884 Fax 216-696-2582 E-mail admin@ohioventure.org

www.ohioventure.org

Tuesday, December 15, 2009

Promotional Products Play Important Role in 2010 Vancouver Winter Olympic Games

We all know the importance of brand management and in sports it is a key factor. From endorsements to sponsorships this is not only a financial gain but the positioning of the brand is crucial for sustained growth. Read this most recent press release:


Irving, Texas (PRWEB) December 7, 2009 -- According to Promotional Products Association International (PPAI), the non-profit, international trade association for the promotional products industry, pins, shirts, hats and other promotional products will be as popular as ever as they are purchased, collected or traded in celebration of the 2010 Winter Olympic Games in Vancouver.

"As a spectator, whether you are viewing the games at home or in person, promotional products are among the first things you notice," said Sherri Lennarson, MAS, PPAI board chair. "Apparel and souvenirs with the iconic rings, host city logos and designs from participating countries help create the sense of team spirit and unity associated with the Olympic Games."

In addition to building excitement, promotional products are a key medium of brand marketing. "Some of the world's leading corporations invest millions of dollars in Olympic sponsorships for the widespread brand exposure and association with such a historic event," said Lennarson. "These Olympic marketing programs typically incorporate a variety of promotional products. For the Winter Games, products will include t-shirts, key chains, buttons and drink ware, among others, all branded with official Olympic or sponsoring company logos."

Many sponsoring companies and official licensees are turning to eco-friendly products to highlight their brands. Suppliers such as Vancouver-based Boardroom Eco Apparel, a PPAI member, provide branded apparel to Olympic apparel licensees like the Hudson Bay Company, which is created under strict eco-friendly guidelines. "Promotional products have an undeniable impact when used during the Olympics, especially when they are eco-friendly" said Mark Trotzuk, president of Boardroom Eco Apparel. "These branded products are a key tool for promoting both leading brands and environmental protection worldwide."

Collecting promotional products from Olympic Games has become a sport in itself. The frenzy over Olympic promotional items began at the first modern Olympics and has grown ever since. "Mascots, pins and stamps have become highly-sought after items, allowing spectators to have ownership of a part of history," said Lennarson. "An Olympic pin from the 1960 Olympic Games can sell for nearly $300 today."

Coca Cola is known to be the longest, continuous corporate partner of the Olympic Games and has helped drive the phenomenon of pin trading. The company creates anticipation with a new pin design for each Olympiad to be worn by residents, spectators, Olympic officials and athletes.

Promotional products don't have to be all about business. Stuffed animal mascots are usually among the most popular Olympic memorabilia purchased and traded among spectators. The 2010 mascots, Miga, Quatchi and Sumi can be found on a variety of products designed to appeal to both kids and adults.

Items that are difficult to acquire are in high demand, such as the Olympic torches used in the around-the-world relays leading up to the opening ceremony. "Worn jerseys are coveted items and serious collectors often attempt to purchase these products directly from athletes," said Lennarson. "From rare souvenirs of Olympics past to collectable items from modern games, Olympic promotional products have a long tradition of being rewarding for both sponsors and spectators, alike."

About PPAI PPAI—the promotional products industry's only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are an $18.1 billion industry and include wearables, writing instruments, calendars, drink ware and many other items, usually imprinted with a company's name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry's only free identification system and universal company database.

For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3040 or PR(at)ppai(dot)org.

So what can you do on a local level? Show your support for your favorite event or sport or even better just USA Olympics in general. For promotional product ideas on how to use your brand during this time, contact Bruce Felber at 330.963.3664.