Tuesday, August 5, 2008

Dear Mr. Vernon...

How many of you have seen this back to school JCPenney commercial?

Quick, name that 80's flick! If you said The Breakfast Club, you are right on.

This commercial is quite clever and instantly brought a smile to my face remembering the movie... complete with a new, trendy version of "Don't You Forget About Me" (originally performed by Simple Minds).

Then, I had to ask myself something. Why in the world are they basing their commercial off of a 1985 movie?

Oh my... they are targeting MY generation! As a single girl, with no children, I guess I wasn't appreciative of anything but the overall entertaining theme.

In looking at it from someone my age (or slightly older) with children going back to school, I would consider taking them to JCPenney to go shopping simply because of their unique advertising.

Does anyone else feel the same way?

1 comment:

Christine said...

I'm going to have to disagree. I don't think it's aimed at parents, mostly due to the site. With all the interactive games and ringtones, the full campaign definitely seems geared towards teens. Even if it is trying to reach parents though, what teenager shops where their parents want them to?