Friday, September 26, 2008

Streetsboro Chamber Community Showcase Sept. 27th

It is that time of year again when the Streetsboro Area Chamber of Commerce will present their annual Community Showcase. This event is "free to the public" and will feature Business Booths, Craft booths, Taste of Streetsboro and Entertainment.

This year it will be held at the Middle School and runs from 10:00 am to 2:00 pm. Come network and see what Streetsboro has to offer. I will be at the chamber booth so stop and say hello.

For more information call the chamber office at 330-626-4769.


Wednesday, September 24, 2008

Advertising on the West Coast (part one)

After a week spent in Las Vegas and San Francisco, one thing is certain - there is no where like the west coast. It's true what they say out there: California is a lifestyle in itself.

As you can imagine, the marketing structure in Las Vegas is centered on being very loud and exceptionally large in size.

As this was my first trip to Vegas, everyone asked me what I thought of it - and I only had one response: "Everything was really big." But, that is true. Advertising, buses, buildings, food, colors, performers, cars - everything was blown up to larger than life.

Perhaps the most, ahem, blatant form of in your face advertising came on the side of the Paris hotel. Their theme, "Everything is Sexier in Paris" flaunts two young lovers caught up in the moment on their wedding day.

An example of their advertising:

Ahh, gotta love Vegas. Has anyone else seen other similar shocking advertising?

Tweet, tweet, twittering, twit twit... TWITTER!

After months of hearing about Twitter, I finally did it. I signed up for Twitter. You can following me here:

So, how does this social media fit in with marketing? It helps you create and keep your personal or professional brand top-of-mind. Companies can get a glimpse into their target audience. One can never do enough research!

Thanks to the Social Media Club of Cleveland, I actually have people following me! I attended the first meeting this morning. Thanks everyone who made me feel welcome.

There is so much out there to learn... I promise to keep our blog followers updated on how social media can be used, etc. More to come!

~ Michelle Hirsh, Felber & Felber Marketing

Tuesday, September 23, 2008

Promotional Consultant Academy - Update

The first two days here in Boston has been very full. We have made 6 presentations to the class (or companies as we call them) and I find them to be extremely engaging. The topics range from understanding and setting strong outcomes to the creative process. They are all working on the case study and defining their presentations that will be heard in the morning. Even as I speak our judge is flying in from Colorado.

I have said this before, "you learn so much when you teach others." This process will be handed off to our second team in Ft. Worth Texas next week.

Special thanks to my team: Joe, Mike, and Kip.


Word of the Day

Today's word of the day: Values And LifeStyles (VALS)

Definition of VALS: this is a psychographic segmentation approach offering various characteristics and behaviors concerning people and their surroundings.

* * *

I'm baaaack! Boy, do I have some stories about the VALS out on the west coast! Blogs this week will be focused on how the coasts differ.

Stay tuned!

Sunday, September 21, 2008

Promotional Consultant Academy and Learning Lab

Welcome readers. I am currently in Boston to start the three-day exciting Promotional Consultant Academy and Learning Lab as part of the Felber & Felber commitment to reach out and improve ourselves and the industries we serve.

This is my second Learning Lab where I will meet with industry professionals and be part of an on-going initiative to raise the professionalism of the promotional marketing industry. As an industry instructor I will engage with other marketing professionals from around the US.

I will report during the week on the outcomes. For more info go to