One of my favorite and most memorable way to drive home the point of knowing all the various people who may be interested in your company's news is to use the word: Constituents.
I reference all the folks that need to know what your company is doing and have a desire to hear about newsworthy events.
"Consider all the constituents for your news; prospects, customers, employees, shareholders, investors, media, government, community members, etc."
Tell me what other constituents you feel need to know your company news.
- Rob Felber
Wednesday, July 23, 2008
Constituent - Rob's word of the day
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