Sure, that doesn't come as a big surprise to anyone currently invested in online advertising. What will come to a surprise is how much Internet advertising has increased over the past year. Any guesses? Internet advertising is up 18.2% for the first quarter over last year according to The Interactive Advertising Bureau (IAB). The IAB is reporting Internet advertising revenue totaled $5.8 billion for the first quarter - the second highest quarterly total ever recorded by IAB (previously the fourth quarter 2007’s $5.9 billion.)
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-Katy
Friday, June 20, 2008
This just in - advertising online pays off
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