Feel the burn

It has been only a few weeks since FedEx Corp. decided to drop the Kinko's name and go by "FedEx Office" instead in hopes to win more large business customers. What's the cause for this refocus? Gas prices.

Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS announced yesterday they are cutting their profit outlook in the second quarter in better preparation for what may happen.

In bringing it full circle, according to our survey, when times are troubled for your company, you should spend more on marketing dollars. It will be interesting to see what FedEx Office and UPS will do with marketing in the next few quarters.