In keeping with the Olympic spirit, today's word of the day is: Reach
Definition of Reach: The approximate number of people (or households) exposed to a particular advertising media or media schedule during a specified time.
...for instance, the USA-China game had more viewers than any other basketball game in history. Any guesses on how many people that would be??
184 million people according to TNS research. WOW.
GO USA!
k
Monday, August 11, 2008
Word of the Day
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