Friday, May 9, 2008

Papa John's lights bigger fire with crowds than in the oven


Not even 24 hours after what will forever be known as "23 Cent Pizza Day" Clevelanders are left unsatisfied. A number of area locations shut down after they admittedly could not handle the volume of orders, while others were forced to have police officers regulate traffic flow and control the crowds.

On my drive in to work this morning, I was listening to a radio station asking people to call in with their horror stories from surviving the crazy day. One woman called in and explained that her area Papa John's broke out into a riot over the madness and another caller described the lines outside to resemble homeless people lining up outside a food shelter.

Do we still think this was a marketing stunt or was it just a funny bounce of the ball? And most of all, was it worth it?

2 comments:

Anonymous said...

I will forever carry with me the horrible memory of 23 cent pizza day in Cleveland. If it was all a big marketing ploy then it wasn't a very good one. I'm not sure I'll ever be able to eat there again.

P.S. Love the blog!

Katy Landers said...

Crain's Cleveland Business section put out their response to the madness of yesterday.



What we have here is a failure to perform