LEAD GENERATION SEMINAR (Part 2) SEPTEMBER 9TH

An Interactive Workshop Series for Manufacturers

Session 4: Advertising and Public Relations

BIG GLOSSY BROCHURES

small two-color flyers

Data Sheets

Folders

Do you have have stacks of these things lying around? Well, they cost money so they must be valuable . . . right? Maybe. Then again, maybe not. The important questions are: how can you tell? and, what can you do about it?

Bring your catalogs, brochures, and advertisements and join us:

Wednesday, September 9, 2009
7:30 to 9:30 AM
WIRE-Net
4855 W. 130th Street, Suite 1
Cleveland, OH 44135

Learn different advertising techniques:

display ads in trade publications
industry newsletters
business newspapers or directories
your company newsletters
your website and blog, banner ads
promotional products
Also: What is public relations as it pertains to increased sales, and how does that relate to your current and future customers? How do you get the best return on investment?

Your Coach

This workshop will be facilitated by WIRE-Net member Bruce Felber of Felber & Felber Marketing. Bruce has over 25 years of business to business marketing with a strong focus on manufacturing and industrial distribution. His firm specializes in lead generation programs utilizing direct mail, dimensional direct mail, and public relations programs.