It’s Time for Green and Health to Marry

Here's a great article from our friend, colleauge and resident green expert, Colette Chandler.

For those of you who know me or know what I’m most passionate about it’s the intersection between green and health. I feel this is the missing link, it’s the reason I speak about it regularly and created my newest speaking topic: Creating the green and health marketing balance©
It’s been a popular topic for all of my national speaking engagements including my keynotes. I would expect it will be as popular for international ones as well.

I really think it’s time for the green groups and the health groups to marry each other and combine their households.

Yet, I see few groups, organizations, companies who truly understand this marriage and that it is a match made in heaven. It only makes sense that the green side work with the health side of things. It all balances out in the end. Let me explain...
Everything we do that is moving toward being more environmentally friendly impacts our overall health and wellness. Our environment impacts the air we breathe, what we put into our bodies and so forth. Research has even shown that since 90% of our time is spent in buildings, green buildings could help companies reduce 58 billion in sick time. I heard that great statistic from L. Hunter Lovins.

Yes. I understand we are building more green buildings and many of the builders understand this. Why then aren’t more of the green business groups working with the health groups toward a common goal? Doesn’t it make sense?
I am on a mission to see that this happens. So if you know of a green business group and a health business group, please email me at cchandler@marketing-insider.com. I’m keeping a list of these and will start offering support to both sides to make sure they see what kind of impact this could have.

Helping You Understand and Profit from Consumer Health and Green Trends

Colette Chandler

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