Tuesday, September 9, 2008

In marketing, we often look at ourselves as the brand police – watching and controlling our clients’ brand so that its advertised or portrayed correctly. Well, this story takes it to a whole new level. The KFC secret recipe was being moved recently in order for other security measures and renovations to take place. So, they hired the big guns. Off-duty police officers and private security guards were hired to move the famous recipe that Colonel Harland Sanders developed in 1940. Not only is this recipe under heavy guard but it is only known to two people in the entire company. Talk about security.

Reinforcing your brand: not only did KFC highlight that their product is special, it’s so special it needs to be secured in a briefcase and handcuffed to a security expert. You may expect to see this in Prison Break, but is it necessary for a recipe? And what a public relations story! The press is all over this.

What are your thoughts? Does this make you want to eat KFC again and see what all the fuss is over the secret recipe?
Leave your comments here! I don't remember the last time I ate KFC and I'm not sure I'll eat it anytime soon... sorry KFC, the fuss over the secret recipe won't make me eat your chicken!

~ Michelle Hirsh, Felber & Felber Marketing

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