Thursday, July 31, 2008

Ah, kids these days

It is only one hour from the official start of "Rock Like They Do" Bus Tour here in Twinsburg. But, already I can hear the screaming of young girls for Miley Cyrus, start of the hit show, "Hannah Montana." Oh, but wait! Miley isn't going to be in attendance of this event, just her tour bus. (For those of you who are unfamiliar with Miley Cyrus and her alter-ego Hannah Montana, click here.)

Does this mean hundreds of pre-teen girls won't be screaming? Don't count on it.

Since its release in March 2006, Hannah Montana has quickly soared to one of the most popular television shows for girls of tween ages 8-12. The "Best of Both Worlds" concert tour was the 15th highest grossing for last year. The tickets are selling for as much as ten times the face value.

It was even reported that a woman in Florida was selling her tickets to the show for as much as her house costs. How did she know that? Because if you bought her tickets, she would give you her house. (She obviously was having some trouble with selling her home.) It's official, there is a Miley Cyrus fever all around.

The part of this that leaves me a little unsettled is that there will be hundreds of girls coming to see the bus today and, no doubt, purchasing various Hannah Montana items.

Does anyone else find it interesting that this kind of event will gather so much attention without the main star?

I mean, sure, sports teams do it all of the time - but there are other people to watch. In this case it is just an empty bus...

1 comment:

MichelleHirsh said...

Congratulations Disney! You are able to promote an event in which the star doesn't even show up.

I drove past the event, and of course not by choice... what a zoo! Lines and lines of parents and kids standing outside the tour bus. Craziness.

Now I wonder... would I have stood in line just to rock out in NKOTB's tour bus and not even meet them? Probably not.