Obligation and Right.

We are closing in on the November ’08 elections and it is an understatement to say it is business as usual. We are facing the most significant election of modern times. With our financial future and our basic way of life being challenged this is when all of us must step forward and make voting decisions.

Our federal election is surely on all of our minds and whether we own our own business, work for a large or small company we know times are being tested. For some of us this is a new experience and for many just another in our lifetimes. I am sure if we all work together we can make the turn for a brighter and more profitable future, but not without some hard choices and a new dedication to see it through.

Don’t forget about our local issues either. State, county and city issues are just as important. Grass roots efforts are the catalyst for many national changes. Consider these initiatives when voting.

I urge all of us to study all our federal, state and local issues very carefully and vote from your heart. As Americans we are extremely lucky to have an open system by which we can change or strengthen our lives. I was always taught that it is not just an obligation and right to vote but a privilege we should not take lightly. President Lyndon Johnson said, “The vote is the most powerful instrument ever devised by man for breaking down injustice and destroying the terrible walls which imprison men because they are different from other men.”

Together we can make a difference in our lives by keep our communities and country strong. Thank you to all of our members that continue support and volunteer for our chamber.

Bruce Felber

Fonts on Highway Signs

We all love playing with different typefaces - they make us understand the document or ad better... is it serious, playful, cheerful, dramatic, old school, fancy, etc?

Designers could spend hours making sure the type is just perfect, meaning that it sets the tone, is readable and even desirable. But have you ever thought about how typefaces are used on public signs?

In a recent report on WKYC, a new font will be used on signs around northeast Ohio's highways! Why? They are trying to make the signs easier to read, resulting in hopefully less accidents.

Now if only the new signs could be legible and seen in winter!!



~ Michelle Hirsh, Felber & Felber Marketing

Word of the day

Narrowcasting: Using TV or radio (broadcasting medium) to appeal to people of different interest.

One of the main reasons I became interested in advertisement and marketing was from the persuasion of advertisements of TV and radio. They are always trying to persuade you to think one way, or act another. It fascinates me how the littlest things can alter the way people think. For instance,my favorite commercials are the "anti-drug" commercials.

One of my favorite ones is of these three boys walking up to a horse and the one boy pulls the tail of the horse and the horse kicks him in the shin. One of the other boys gets fascinated by this and pulls the horse's tail also kicking him in the shin but, the third boy realizes how dumb it is, turns and walks away.

To me, this commercial is saying if you know something is dumb, don't try it . The commercials have such a humor about them that keeps the audience interested – most often it is their plot which has something to do with a current major problem. I know personally, and speaking for my generation, we are easily fascinated in the easiest, smallest little thing. So, if commercials continue to come up with ideas that are short and sweet right to the point, most likely they continue to be remembered


-Tali

The word of the day

DAGMAR- Goals set for a campaign are easily met.

Sure it is easy to set goals in life but, the hardest thing is to go through with them. Think of the definition, your life is the "campaign" and you set goals to make it "the perfect campaign". In order to achieve your perfect campaign you have to push through with your goals and make it memorable.

-Tali

Advertising Icon Dies

House Peters Jr., otherwise known as "Mr. Clean," died yesterday at the age of 92 years old.

"Mr. Clean, Mr. Clean..." was a great jingle, one lasting for fifty years. And who says advertising doesn't work?

May he rest in peace.

~ Michelle Hirsh, Felber & Felber Marketing

Word of the Day

Today's word of the day: Defrag

Definition of defrag: the process of compressing files on a hard drive to improve speed and efficiency.

Make sure you defrag your computers at least once every two weeks!! -Tali

Hello everyone!

Hello everyone,

My name is Tali, and I am an intern with Felber & Felber Marketing for the Fall semester. During my internship, I will be working on marketing and different aspects of P.R. I was first attracted to advertising and marketing when I first realized I wanted to send messages to people through commercials. Other than this internship, I also have a job working in a well-known retail store. When I am not working I am hanging out with my friends, going to see movies or maybe fishing (if I am lucky). I love to write, it's what my teachers know me for. I like to write about anything that comes to mind, mostly things that have happened in my life. I also love to listen to music.

Just filling you guys in on a little bit about me.

Have a good day!


-Tali

Word of the Day

Today's word of the day: mindshare

Definition of mindshare: Having a company hold the public's attention and remain top of mind.

For example, a few years ago KFC had a commercial out that included a high pitched shreaking noise throughout the majority of the commercial. A friend of mine complained about how annoying it was and how that marketing company needs to be fired. However, my friend fell in the trap. He remembered the commercial AND KFC - just what they wanted. KFC, in this case, had mastered mindshare.