Hello everyone!

Hello everyone,

My name is Tali, and I am an intern with Felber & Felber Marketing for the Fall semester. During my internship, I will be working on marketing and different aspects of P.R. I was first attracted to advertising and marketing when I first realized I wanted to send messages to people through commercials. Other than this internship, I also have a job working in a well-known retail store. When I am not working I am hanging out with my friends, going to see movies or maybe fishing (if I am lucky). I love to write, it's what my teachers know me for. I like to write about anything that comes to mind, mostly things that have happened in my life. I also love to listen to music.

Just filling you guys in on a little bit about me.

Have a good day!


-Tali

Google's at it again

Is there such a thing as too big or too much power? Rightfully so, some can argue both points and each would be correct. But, when internet giant Google launches their own browser, Chrome, is it time for other browsers to say "uncle?"

Click here for the full story.

Boy am I glad I'm not 12 years old anymore...

Children in Copley Township will be greatly disappointed on the hot days left in summer. Copley's trustees have decided to ban ice cream trucks as they are considered transient vendors. This resolution (excluding religious, charitable or school groups) was approved on June 23rd and has upset a number of children in Copley.

"The ice cream man wasn't a criminal or someone who was harassing people," says 9 year old Nicole Scout Basinski of Copley.

Click here to read the full story.

WE MADE IT!

Here it is - our 100th blog posting!

A special thanks to you, our readers, for encouraging us with your daily visits and support.

We wouldn't be here without you!

THANK YOU!

Word of the Day - and then some!

Again, with the Olympics theme, today's word of the day is: Monopoly

Definition of Monopoly: Having exclusive control over a commodity or service in a specific market, or a control that makes possible the manipulation of prices.

In the particular case I am going to site as an example, it isn't *quite* the first definition of a monopoly, but rather it includes another definition of the word "something that is exclusively possessed or controlled." Now that I have probably completely confused you, let me explain my Monday morning.

* * *
"Did you see that race?" Bruce asked me when I got in to work that morning.

Slightly confused and still having a case of the Mondays I responded, "Did I see what?"

"The relay race!" He exclaimed, "it was incredible!"

I paused for a moment and thought about the race that I did see the night before... I knew we won, but it wasn't anything dramtic. Certainly not exciting enough for anyone to be overly excited about.

I chucked it up to Bruce having a good weekend and as a result him not getting enough sleep the night before. Then I realized I actually had missed the second men's relay race the night before because I had gone to bed.

"Did you watch the race last night?" my friend Sara asked me that evening.

"No. What is it about this race?" I responded.

"You just have to see it! Here, I'll send you the link to the video on YouTube." And so she did.

The link was to the men's 4 X 100 relay race on Sunday night. This much hyped race came only hours after the favored French team declared, “The Americans? We’re going to smash them. That's what we came here for.” The American's response? "You know what? We’re going to let our swimming do the talking."

And they did just that.

What else is there to say about the race other than, YOU JUST HAVE TO SEE IT! Yes, it was that incredible.

I went to show someone later that night when the link was out of order on YouTube. Hmm, that's interesting.

It turns out that NBC has very strict guidelines with their footage of the Olympics. Starting that evening, NBC found every video of this "amazing race" online and had the user/website take it down... even Sportscenter wasn't allowed to show the race!

That's right ladies and gentlemen, only NBC is allowed to show their footage.

I call THAT a monopoly.

For those of you who missed out, please click here to be linked to NBC's footage of this "amazing race."

-k

Word of the Day

In keeping with the Olympic spirit, today's word of the day is: Reach

Definition of Reach: The approximate number of people (or households) exposed to a particular advertising media or media schedule during a specified time.

...for instance, the USA-China game had more viewers than any other basketball game in history. Any guesses on how many people that would be??

184 million people according to TNS research. WOW.

GO USA!

k

Google's Olympic Ad

Leave it to Google to always do something creative.

-katy

Keno hits Ohio

Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game.

What does Ohio get out of it? An estimated $73 million... IN THE FIRST YEAR ALONE.

Where does the rest of the money go? a little over 6% of sales goes to each individual "Keno vendor," plus their bonuses. This could result in splitting a whopping $18 million the first year. The rest of the money then goes to the winners and the state coffers.

Forget some magical solution to saving the economy - we've got Keno now!

This is Ohio's way of "legalizing" gambling since we have, as a state, rejected it three times since 1990. (Hey, don't yell at me, I voted for it!)

Hopefully it will help. Anything will at this point.

But, have you have noticed the advertising of Keno? I sure haven't. Does this strike anyone else as odd?

-k

Ah, kids these days

It is only one hour from the official start of "Rock Like They Do" Bus Tour here in Twinsburg. But, already I can hear the screaming of young girls for Miley Cyrus, start of the hit show, "Hannah Montana." Oh, but wait! Miley isn't going to be in attendance of this event, just her tour bus. (For those of you who are unfamiliar with Miley Cyrus and her alter-ego Hannah Montana, click here.)

Does this mean hundreds of pre-teen girls won't be screaming? Don't count on it.

Since its release in March 2006, Hannah Montana has quickly soared to one of the most popular television shows for girls of tween ages 8-12. The "Best of Both Worlds" concert tour was the 15th highest grossing for last year. The tickets are selling for as much as ten times the face value.

It was even reported that a woman in Florida was selling her tickets to the show for as much as her house costs. How did she know that? Because if you bought her tickets, she would give you her house. (She obviously was having some trouble with selling her home.) It's official, there is a Miley Cyrus fever all around.

The part of this that leaves me a little unsettled is that there will be hundreds of girls coming to see the bus today and, no doubt, purchasing various Hannah Montana items.

Does anyone else find it interesting that this kind of event will gather so much attention without the main star?

I mean, sure, sports teams do it all of the time - but there are other people to watch. In this case it is just an empty bus...

China is going green

This is an update to my, Red, white and blue... and green? blog.

The summer's Olympics will have a different flavor to them, if you will. Taking off on the growing green trend, China will be using green fireworks, so they won't, "blow up the environment."

Click here to read this blog on Green Daily.

-K

A lecture for the soul

Randy Pausch, the inspiring man I wrote about in this blog, has lost his courageous battle with pancreatic cancer. He was 47.

Randy will be remembered as being a courageous fighter with a gentle soul. His inspiring story will be remembered for years to come as well as his "Last Lecture."

Rest in peace, Randy.

-K

An exciting day for Cleveland

Can you feel it? Football season is almost here! In fact, the first day of Cleveland Browns training camp started today. This always makes me excited - but, today was extra special.

I was ecstatic to read this MSN article written by Peter Schrager, an expert contributor to FOXSports.com on the latest edition of the NFL Power Rankings. Why you ask?

"Everyone's going ga-ga over Cleveland this summer, and with good reason," is the quote about the Cleveland Browns which are picked number 8 OVERALL.

Number 8? Number 8?! We haven't been picked that high since the days of the Kardiac Kids or Bernie Kosar!

What in the world does this have to do with business, Katy? Easy.

Because of this ranking, people will become more anxious about the Browns football, so they will travel to Berea to watch the training camp (and spend money on gas). Also, they will need to wear Browns apparel to watch them at training camp, so they will visit their local store to buy wearing apparel (and spend more money). Then, these Browns fans will be so hyped up that they will go to a game (and spend money on tickets, food and beverages - hey, it is Cleveland!)

Maybe some people can't quite get it together to go to the game, so what do they do? Go to the local sports bar with your buddies (and spend money on food and beverages).

Perhaps some will even attend a Cleveland Browns party. Drinks, food, dog bones made in to necklaces - we've all attended one of these fiestas. (Actually, we've probably all thrown one of these parties!)

All-in-all, a good team brings in money for the city - New York, anyone? I look forward to football season for many, many reasons. No one can deny that even Pittsburgh Steelers fans enjoy being in Cleveland during football season.

Oh, speaking of THAT team - they were ranked number 9. :)

GO BROWNS!
-Katy

Officer down, the worst possible phrase that can be spoken across a police band

Officer down, the worst possible phrase that can be spoken across a police band

As those of us in Twinsburg, Ohio try to heal, we know that we will never make sense of the tragedy that took a young officer, husband and father in the early hours of July 13, 2008. And, as the family and community try to cope, the war of words between the lawyers has begun. It is marketing and public relation through the media. Joshua Miktarian is not even buried and the lines have been drawn. Patrolman Miktarian deserves better. His family and fellow officers deserve better.

Yes, we have to trust the system. But, in the end, the system cannot give baby Thea her dad back. A dad she will never know except for photos, memorials and plaques. We will and must grow and heal as a community. Now, like in September 2001 we need to show our strength.

Plain Dealer editorial cartoonist Jeff Darcy captured the anguish of a community as well as Miktarian’s canine partner in this cartoon http://www.cleveland.com/darcy/index.ssf?/darcy/more/071508.html

Pray for the family and those that serve.

Some guys have all the luck

And some guys have all the heart. Bill Gates, founder of Microsoft, stepped down today from his roles with Microsoft to concentrate on his charity, the Bill & Melinda Gates Foundation. Microsoft has been struggling with how to compete with search engine giant, Google, and how to market Zune over Apple's music player, the iPod.

One thing is for sure, Bill Gates will always be a staple in this industry as not only a man who had a large hand in how we operate on a daily basis - but also will be known as a man who wasn't afraid to admit some of his products weren't the best (Vista, anyone?).

However, no one can dispute how the third-richest man in the world stepping down off of his thrown to do charity is not a great strategy for both Microsoft and his charity.

Best of luck.

-Katy